Jan 16, 2010
The term ‘bespoke’, used in Britain, is (according to Uncle Wiki) derived from the verb bespeak, meaning ‘to speak for something’, and is used to refer to items that are made according to a particular buyer’s specifications. I became familiar with the term from reading the UK version of Esquire magazine, which primarily used it in relation to suits. A writer for Esquire claims that a bespoke suit helps ‘you achieve the perfect figure’ and ‘moves like a second skin’ (Esquire, Jan 2008, p. 141). The magazine then devotes several more pages to suggesting that one’s whole wardrobe be bespoken, including shirts, ties, shoes, sweaters, and even one’s scent.
But why stop there? Surely there are other items in life that one would like to have made to one’s exact specifications or to express who they really are? Here are at least five examples that I can think of that would be ripe for bespoking:
Bespoke desktop computer – Mine would have tightly fit, absorbent keys to protect it from crumbs and errant beverages. I would also want a monitor that instantly vanishes whenever someone attempts to peep at my screen and a function that automatically saves documents every ten seconds to save my paranoid self from doing so. Oh, and I’d need an Ana Ivanovic screensaver too.
Bespoke car – To truly express my attitude towards driving I would have my car do all my driving for me while I sat back and drank margaritas, and have it fitted out with mechanical arms with permanently raised middle fingers.
Bespoke Christmas tree – All layers of the tree should start at my chest level so as to facilitate the easy hanging of baubles (hence, saving my already 50 year-old back), and then be raised and lowered as required. This latter function would also allow my somewhat shorter partner to complete most of the festive decorating.
Bespoke theme music – I reckon some ‘Morning Glory’ by Oasis when I woke up (won’t the neighbours love that?), followed by some Grizzly Bear for when I’m walking to work, particularly if there’s some light rain, otherwise maybe Peter Gabriel’s ‘Solsbury Hill’, Radiohead is appropriate for pretty much any situation in the workplace (‘Paranoid Android’, ‘Everything In Its Right Place’, ‘A Wolf At The Door’, etc.), and then when I go out, I’ll choose whatever is the hit single from whatever album I bought in the past four days. Yes, I know I could just play all these songs on my iPod, but everyone should have to listen to and appreciate my musical taste, dammit!
Bespoke nose – To fit the specifications of my face.
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